In summary…

For this last post of the blog, I’m going to summarise what I’ve learnt and the most important lesson for me.

I think the most important thing is exploring interactive sites over the Internet. I enjoyed doing ‘show and tell’ the most because I had the opportunity to find something substantial to share. It made me more independent in finding something over the Internet to share and tell the class about it.

After searching over a weekend, I found an interactive Sherlock Holmes Book App and the video and information about this awesome book can be found here: http://www.kickstarter.com/projects/369012565/steampunk-holmes-for-the-ipad. Because I am a massive fan of the BBC Sherlock series, this online book app really appealed to me and I hope someone who also shares the same amount of enthusiasm as me will appreciate the project as much as I do.

I think the show and tell session is very essential to the concept of learning. We don’t and can’t just take in the things our educators tell us but more importantly, we must take the initiative to explore in depth to maximise our learning. To reinforce certain things in the chapter of e-learning, we should make the effort to learn effectively through two-way learning and facilitation between our educators and ourselves.

Overall, this module has widened my understanding of the Internet although I would have learnt more on how to create web pages of my own and have more hands on work such as desigining websites. Nonetheless, I have learnt a lot!

The future of the Internet

Microsoft has a vision and so does Nokia.

I am sure every company in the information technology and Internet industry has a vision of the future of the Internet. Technological advancement means that no company is stagnant when it comes to inventing new technologies and upgrading technology.

Each of the above videos shows a strong correlation between people’s desire for better technologies and improvements in technologies. When the demand for newer technologies on the Internet increases, companies will inevitably find new and innovative ways to improve the latest technologies.

In 2010, according to Internet World Stats, the Internet had 1.7 billion users. This compared with a world population of 6.7 billion people. There is no doubt more people will have Internet access by 2020.

The future of the Internet is unpredictable and anything is simply possible with easily accessible tools online. The amazing thing with the Internet is its speed and massive amount of users. There is also almost no limit to content posting. 20 years or even 10 years down the road, no one might even need physical cash to pay for merchandise anymore; everything could be handled via the Internet and like the Nokia video, probably drawn virtually with our bare hands too. Everything might be handled over a simple chip or device and we might not even depend on any physical device anymore. What I find espeically fascinating about the Nokia video is the portrayal of the woman controlling the functions of the device with her eyes. It is indeed scary but at the same time, quite an impressive technology.

As much as the Internet holds for us in the future, I still feel that human beings cannot take what we have for granted. What if the Internet collapses on everyone one day? It would be a disastrous phenomenon. For now, we should still depend on ourselves and not rely too much on the Internet.

The following link is just something light-hearted. Students might actually be this creative in the future!

Internet Journalism

The video above illustrates how news travels from citizens to main news. Main news has always been traditional, with the journalists as the contributors and the printing companies as the publishers. News is highly regulated, especially in a country like Singapore. There is only one media company in Singapore and it is highly controlled.

It is evident that news is now changing, and very rapidly at that. News has become two way and it is no longer the job of the journalists to publish news. Nowadays, news has evolved to the extent that citizens have become part of the process and not isolation from the process.  It used to be solely the job of the journalists to spread news and keep people updated but it has now become both the jobs of the citizen and the journalist.

The term Internet Journalism is a modern day term to suggest the involvement of citizens in news. Internet Journalism is also used to identify modern day transfer of news, which requires both citizens and journalists to make the publishing of news more accurate and genuine.

Mostly, the journalists report what they see but not what they experience. With the help of citizens, news becomes more genuine because of first hand accounts and experiences. The Internet is thus shaping the way news is reported because news is now instant, more accurate and more reliable.

There will definitely be down sides to this method of news transfer. It is inevitable that some citizens publish nonsensical news to trivialise things. Such include trivial incidents from Stomp like the one below.

Such news are not important and only meant for criticism and comment.

Also, the Internet is shaping Journalism in terms of bloggers and the roles they play. Local bloggers like Xiaxue, Laila Lu and many others are changing the world of news because of issues they blog about, which sparks the interest of legitimate journalists.

The Internet has definitely changed journalism to a very large extent and we can expect more changes to come. Who knows, maybe the newspapers will become obselete one day?

I don’t care because I take things for granted

According to the Singapore Elections Department 2011, out of 2.21 million voters in 2011 GE, about 25% of all voters are between ages

of 21-35.  39% of youth voters, if given a chance not to vote, would choose this option.

What causes youth to be politically apathetic?

The video surveys undergraduate youths in Singapore and questions whether political apathy is indeed evident in Singapore.

Firstly, I believe not all youths are politically apathetic. There are definitely exceptions to this belief. It only seems that most of youths are politically apathetic. Youth campaigns and rallies involved many youths during the General Elections last year.

Youths are politically apathetic because in the 21st century, they have become increasingly complacent. Being well provided for and born with a silver spoon, youths do not quesiton their comfort zone. For example, the housing issues in Singapore have been of increasing concern. However, not all youths seem to be worried about such ongoing news. Because parents are the ones who provide for youths and youths also do not have enough finances to buy their own property, issues about housing and current affairs do not concern them. As such, youths become politically apathetic to home affairs because they do not envision the furutre as yet.

Secondly, I believe that youths find politics boring. It is undeniable that to a certain extent, politics is boring and unenagaging. I believe that there is a gap in youths understanding politics and the connection between the government and youths. There is a chasm in fully communicating political news which results in the ineffectiveness of spreading messages from the government to the people.

The use of social media has been very effective in the elections last year and I feel that the government should continue to adopt this method to fully communicate their message across to youths. I believe social media and social networking have been the most effective tools because of its accessibility and convenience.

To continue engaging youths, the government needs to improve on more methods and youths will hopefully change to becoming more active participants in politics.

Up my sales, please.

Every company wishes to increase their profits by using the supposed most powerful tool of all – Advertising. With regards to the world of fashion, my post today will cover the ways some fashion companies have employed to make the market their brand and products. The companies I am going to talk about are ASOS, H&M and Topshop.

ASOS is an international brand which is from the United Kingdom. Today, it is considered the largest online-only fashion and beauty store. The brand is particularly unique because it operates entirely over the Internet and there are no physical stores in operation in the world. It is possibly also the most successful. With regards to marketing strategies, ASOS has to make its website more appealing than any other online site because the Internet is its business revenue source.

The above picture shows part of the ASOS website. The company places the ‘sale’ portion as its largest section on the main page and never fails to attract consumers like me who are attracted to the temptation of the word “sale”. The multiple options on the left column also make it easy for customers to choose what they want immediately, without having to crack their heads over what to search for. Also, ASOS provides free shipping which is extremely extraordinary because very few or no international fashion company, except local blogshops, actually take the risk of losing money to offer free shipping.

The link above also shows ASOS’s attempts in engaging the big stars, The Drums, who are American musicians in promoting their brand. However, the date of this advertisement was a year ago. When I searched for current advertisements, I could not find recent ones. I believe the reason is that advertisements are obselete for ASOS, because the company is already so successful, drawing in millions of customers and billions of dollars for the company over the years. Word of mouth is probably their strongest strategy.

As for H&M, there is one store in Singapore and there is also a website which allows browsing for potential buyers.

 

H&M’s multimedia marketing strategy is similar to ASOS but the H&M website seems to be limited because it cannot ship products to Singapore. New collections and clothes which are not exclusive to Singapore cannot be shipped. H&M recently used famous singer Lana Del Rey (first picture of the H&M website) as their new endorser and this is part of their strategy to make the brand more famous. Besides websites and YouTube advertisements, H&M, along with ASOS and Topshop have Twitter accounts and Facebook pages for consumers as part of their multimedia strategies. Since social media is so powerful, these attempts can be considered quite genius.

Lastly, the bottom shows Topshop’s website main page.

The unfortunate thing about Topshop is that the website is not even accessible if changed to “Singapore” as the location (the part which I circled on the top left corner). Also, Topshop does not ship to Singapore and some unique products online are not available to consumers in Singapore. Topshop also uses celebrities like Kate Moss to endorse their products and this is similar to H&M.

Overall, I feel that ASOS is the most successful in using multimedia to promote its brand. I think it is also fair for me to compare the 3 fashion companies because their multimedia strategies are very similar, if not the same. I feel that ASOS is successful because of the tools it effectively manages to utilise fully to reap in profits. Operating virtually, thereby saving costs, the company’s website is one of the most revolutionary shopping experiences for any customer. Easy to read functions, ‘zoom’ functions for close up views of products and the portrayal of different brands like Ray Ban and Kate Spade make it more appealing for consumers. The website also compels customers to buy more and the shopping ecperience does not seem to stop, especially for me.

We have to be smarter

The above are 4 screenshots taken from an article which I found online that has to do with cyber crime. More detailed information of the full article can be found here: http://asia.cnet.com/more-falling-victim-to-social-or-mobile-cybercrime-62218606.htmIn Singapore’s law, the Computer Misuse  Act is Singapore’s principal legislative reponse to cyber crime. Introduced in 1993, the aim of this Act is to help those who have been abused by the misuse of computers which tarnish or harm them.

From the first screen shot, it is evident that Singapore suffers an extremely shocking and ridiculously high amount of losses over cyber crime. US$944 million surpasses more than most of other countries by almost 900%. It is a crazy amount of money lost and the government of Singapore has suffered a huge loss. So, the bigger question is: “What causes Singapore to lose so much more than other countries? What are the causes of cyber crime?”

If we look at it from a technological point of view, Singaporeans could be considered a lot more gullible in terms of sucuumbing to cyber pressures. Because our society is so technologically advanced, people do not question online information most of the time. Readily even providing their identification number for some, Singaporeans then become extra vulnerable to such scams online. The infiltration of social media and social networking platforms is also responsible for cyber crimes in Singapore. Cyber criminals can easily go anonymous and pose as an innocent person to deceive the masses. With the increasing amount of youths using social media, it creates more danger because youths are highly susceptible to the threats of cyber criminals. Cases such as the ACJC bashing and other online bullying cases of students are evident examples of easily circulated videos and Internet abuse.

Looking at the situation from an educational point of view, it is rather ironic to say that Singapore is probably still lagging behind in cyber knowledge in a highly educated ‘intellectual’ society. We probably lack the Information Technology expertise about cyber criminals and thus become more prone to believing in easy 4D scams or Toto too-good-to-be-true winning deals. In this aspect, I feel that our society has not done much to educate individuals about money scams on the computer. This causes people to end up releasing personal information like credit card numbers, which are highly confidential.

In summary, I feel that Singapore needs to be more vigilant as a whole about cyber crime and cyber criminals in general. If a deal seems too good to be true, one should be alert and not fall prey to these scams. Also, one should use his/her discretion about releasing information to the right and legitimate organisation. Such tips can prevent one from making a decision he might regret forever.